Don’t Be Fooled by Remarkable Real Estate Headlines

Don’t be impressed by the headlines reporting year-over-year housing numbers for the next several months (data covering March, April, May, and June). The data will most likely show eye-popping one-year increases.

While the year-over-year jumps will certainly be striking, consumers should take these numbers with a grain of salt, as the situation highlights a short-term quirk in the reporting of this data. Essentially, the increases will reflect a combination of two things: sharply lower housing numbers during last year’s virus-related market collapse and the subsequent strong rebound. This will result in what will appear to be unbelievable growth.

Let’s use single-family home sales as an example:Don’t Be Fooled by Remarkable Real Estate Headlines | MyKCMAs the graph reveals, last spring’s buying market was anything but typical. Instead of sales increasing, they fell sharply as a result of stay-at-home orders that virtually shut the real estate industry down.

This spring’s real estate market will bounce back with more normal seasonal sales increases. The percentage increase in sales will be astronomical – not because sales have skyrocketed, but instead because they will be compared to last year’s low numbers.

About the Author

Prior to joining the Beshara Team, Chris assisted local companies as a freelance brand and web designer. Self-taught in Adobe Illustrator and in understanding the fundamentals of technology, he has helped create successful marketing campaigns.

Chris has a love of advertising, technology and social media “know how”. These traits, combined with his drive to find marketing solutions, allow him to use his innate creative vision to think “outside the box” and capture the attention of an audience.

These traits make Chris the perfect candidate to assist our sellers with winning marketing campaigns and ensure their home receives maximum exposure to the most amount of buyers, every time.

Chris, and his wife Amy, live in East Cobb with their two dogs, Rosco and Riley.