Surprising Shift Favors Homeowners: Buyers Now Prefer Existing Homes

In April, the National Association of Home Builders (NAHB) posted an article, Home Buyers’ Preferences Shift Towards New Construction, which reported:

60% of people who were looking to buy a home in 2020 said they’d prefer new construction to an existing home.

However, it seems buyers are now shifting their preferences back to existing homes.

The latest Consumer Confidence Survey reveals the percentage of Americans planning to buy a home in the next six months is virtually the same as it was back in March. However, the percentage that plan to buy a newly constructed home is lower for that same period.

NAHB confirms this sentiment in their latest Housing Trends Report. The organization explains that existing homes are now the top preference among today’s buyers. Here’s a breakdown of those findings:Surprising Shift Favors Homeowners: Buyers Now Prefer Existing Homes | MyKCM

Why the shift?

There are several reasons why buyer preference is shifting. Here are two that impact purchasers looking to move in now:

  • The process may move faster. Builders may not be able to guarantee when the house will be complete and ready for move-in due to supply chain challenges with materials like lumber and appliances. If you buy an existing home, not only is it ready, it also likely has a refrigerator, range, and other necessary home appliances already.
  • There are no unexpected costs during the buying process. With the price of land, labor, and lumber being so volatile, many builders are including an escalation clause in the price negotiation to cover rising expenses. With an existing home, the final price you will pay is negotiated upfront.
About the Author

Prior to joining the Beshara Team, Chris assisted local companies as a freelance brand and web designer. Self-taught in Adobe Illustrator and in understanding the fundamentals of technology, he has helped create successful marketing campaigns.

Chris has a love of advertising, technology and social media “know how”. These traits, combined with his drive to find marketing solutions, allow him to use his innate creative vision to think “outside the box” and capture the attention of an audience.

These traits make Chris the perfect candidate to assist our sellers with winning marketing campaigns and ensure their home receives maximum exposure to the most amount of buyers, every time.

Chris, and his wife Amy, live in East Cobb with their two dogs, Rosco and Riley.